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Qualities needed

In this campaign for the Utrecht School of the Arts, 9 qualities, necessary to succeed as a good artist, were determined. A future student would either have them, or be willing to develop them during their education. These qualities are character, dedication, boldness, imagination, passion, ambition, ideas, fun, talent.

Commissioned by: 178 Aardige Ontwerpers Art Director: Joost Hoekstra

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